Wine has become a drink of aspiration, pleasure and experience for millions of Polish consumers.
A team of seasoned wine communicators decided to tap on the potential.
In 2012, they launched the Winicjatywa website, which skyrocketed to 500,000 readers per year. In 2017, they kickstarted Ferment, a seriously beautiful magazine for wine lovers.
The Ferment family of products now includes a magazine, website, wine awards, wine school, wine tourism agency, events, and launched in 2019—Poland’s brand new prosumer wine fair.
Keen to grow on Europe’s most consistently growing wine market? You have just found a partner.